Get Started Resources Brands List Product List Distributor List Co-Packer List 3PL List Broker List Lenders & Financing Products For Accelerators For Retail Stores For CPG Brands About Why FAQ Articles Khadija Mentor Khadija Khadija The AI Chargeback Expert – Ensures you’re paid the right amount. She analyzes your MCB fees, spots unjustified charges, builds […]

If you’re just starting a CPG (consumer packaged goods) brand, distribution can feel like a black box. You’ve got a great product, maybe a few sales, but no idea how to ship efficiently—or whether you should be using Canada Post, UNFI, a courier, your own trunk, or something else entirely. This guide is built for […]

Everyone talks about how to find a broker. Hardly anyone talks about how to manage one. In my years of building CPG brands and working across every link in the distribution chain, I’ve seen firsthand that your broker relationship can make—or quietly break—your business. Whether you’re just starting out or managing a national rollout, understanding […]

Introduction: Omnichannel Without the Overwhelm When you read most articles about omnichannel strategy, you’d think every brand has a 50-person marketing team, seven-figure ad budgets, and a national retail footprint. But what if you’re running a lean CPG brand doing under $5M in revenue? Maybe your team is just you, a co-founder, a broker, and […]

The 2025 CPG Packaging Playbook: Design, Compliance, and Shelf Impact By Adriana – CPG Founder, Mentor & Host of The goCPG Super Connector Podcast “Does My Packaging Even Work?” by goCPG Smart Design, Legal Must-Haves, and Buyer Feedback with Jenny Read on Substack Your packaging does more than hold your product—it sells it. In this […]

How to Prep for Chain Review Cycles When You’re Not Ready Now (But Want In Next Year) By Brielle – CPG Founder, Sales Mentor, and Retail Strategist Here’s the unspoken truth about retail: if you want to be on shelf next year, the work starts today. Chain retailers work 6–12 months out. Their buyers aren’t […]

If you’re a food entrepreneur looking to break into retail or scale a bold, category-defining product, chances are you’ve heard of Inno Agropur. But what exactly is this incubator, and more importantly, is it the right partner for your journey? As someone who’s grown multiple CPG brands from kitchen counter to national shelves, I can […]

What’s the Best Way to Use AI Tools to Actually Save Time as a CPG Founder? By Antonio, CPG Founder and Trend Futurist If you’re building a food or beverage brand right now, you’ve probably heard that AI is the future. But there’s a lot of noise around AI—and not a lot of clarity. This […]

The Brutal Reality of Food Entrepreneurship in 2025 – And How to Survive It By Adriana – CPG Founder, Advisor & Industry Survivor A deep dive into the entrepreneurial battlefield by goCPG Let me tell you – it’s BRUTAL out there right now! Read on Substack Let me give it to you straight. I’ve built […]

If you’ve got early traction with your food brand and are gaining retail interest, the question inevitably comes up: Should I keep selling direct, or should I sign with a distributor like UNFI or KeHE? Most advice on this topic is frustratingly binary—either “go with a distributor ASAP” or “never touch a distributor until you […]